Using keywords properly can improve your SEO for WordPress. Most people actually overuse keywords and keyword phrases which results in low SEO rankings. Keep in mind that keywords need to be evenly spaced and should be less than 1% of your content.
Your keyword or keyword phrase should be included in the title, the first sentence or paragraph of your article, and again in the last paragraph. You can also include it somewhere in the middle if your article is 500 words or more. You keyword should also appear in your meta tag as well. It should also flow naturally and not sound forced.
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