When it comes to naming your website, in the end we have to keep in mind that big companies aren't formed on great naming schemes. Companies like Sears, Wal-Mart, Ford, and Proctor & Gamble are all Fortune 100 companies whose names are based on the name of the founder.
The impact of a domain name is not based on how hard you work to come up with the “perfect name”, it is based on starting with something you are passionate about and is personal to you, then letting the whole world know about it.
No matter how good your name is until you let people know about your site, no one will be coming to your site. You can have the best name in the world and if no one knows you are there it won’t make a difference.
Though a keyword rich name can be give a benefit in search engine placement there is no name you can come up with that is going to replace the need to get the word out and let people know you exist.Using a name that is keyword rich will help you, if you are using the words people are looking for, but in the end the best names are ones that excite you.
When in doubt see if your name is available and use that.
Here are some more helpful tips for naming your website: