Having a specific name all comes down to knowing your audience.
- Where are they from?
- What are they interested in?
- What will they be searching online for when they come to your site?
- What will they want to find when they get there?
By knowing what your customer wants and where they are coming from you can be specific with words that may include a location or a certain specific product you are about. If you are writing about flowers that is a very general topic. Using region specific words like southwest will narrow down your site and increase the readers who know you have what they are looking for. Adding in another specific like for example cactus would narrow this down even further. So you could have a domain like: southwestcactus.com.
You don’t have to take this to the extreme where your name is 150 characters long, but being specific helps customers know what your site is about and will give you better search engine ranking.
Here are some more helpful tips for naming your website: