Sales -- do you know how to listen

Most of the time when I tell people I am a sales person I immediately get a negative reaction. I even had a good friend that told me there was no way he could ever consider me a sales person because sales people were shady, dishonest, egotistical and generally disliked. In fact in general I think the average opinion of a sales person would be Herb from the old TV show WKRP.

That is such a sad comparison from my point of view because I have known so many amazing people who are fantastic sales people. The truth is these types of individuals are probably the ones we remember the most, but when we think about them it is either to remember the time we got "taken" or the guy who "ran us off the lot". Stop for a second and think of all the times you have gotten something just because that nice man or women took so much time to help you.

What is the secret to sales success. It is simple LISTEN!

My Dad use to tell us "You have 2 ears and only 1 mouth so you should listen twice as much as you speak". I think he just wanted quite *laugh* but the point still stands. If you listen to a person long enough they will tell you EVERYTHING that you need to know to sell them. It isn't the pushy overbearing people we want to buy things from but the guy or girl who will take the time to make sure we "feel" good about a purchase. How do they do that?

THEY LISTEN!

If I may brag about my awesome Wife -- she has learned this process so well that she and her Group are considered to be the best recruiters in the ColorStar Team which is the fastest growing Team in Big Yellow Box by Crayola.

So next time you get ready to start your presentation remember to LISTEN!