The PERFECT Product to sell?

People always ask me to evaluate this or that product and give them an honest evaluation of how "sellable" it is. Or they want to know from me:
What is the PERFECT product/company/service/opportunity for them to get involved in?
Knowing that "the grass is always greener on the other side of the fence" I typically smile and tell me my honest opinion of their product or I send tell them to talk to my wife and recommend they check out Big Yellow Box. The question always makes me smile though because over the years I have seen a lot of people sell products that would NEVER pass anyones evaluation as a sellable product. Take for example the concept of a computer that could sit on your desk or an internet connection that would allow you to have a real time chat with a person on the other side of the planet. I wouldnt be surprised if the guy who discovered the wheel told his neighbor about it and the guy said back to him "that will NEVER catch on" *laugh*

What makes a product sell is the heart and soul of the person selling. PASSION drives them. When I look at a product to sell I ask myself "what about this product inspires me to want others to have it as well". In some case like in the afore mentioned Big Yellow Box the company and the timing were the key elements, but in the end it was that fire in her eyes that my wife had that made me say to her "huney you have GOT to do this thing". And here we are 6 month later and she is in the top 5 of reps for the company! (I know I brag about her in every one of my posts dont I -- but I am EXTREMELY proud of her -- and she deserves it!) The point isnt how incredible my wife is (though she is) it is about her passion. There are people who tried it and have already quit. Is that because the product was bad or doesnt sell? NO it is because they didnt have the passion to drive them past the pain to success. Take a minute and read Berton Braley's poem entitled "Success". The poem perfectly describes what the real driving force behind successful sales is PASSION!
So next time you wonder how "good" a product or opportunity is take a minute and check yourself for passion. Then decide!

Here's to living our lives PASSIONATELY today